Indigo is Deborah Glejser. Ten years in the industry, including senior work at a high-end creative agency. I've retrained and re-educated multiple times along the way — because design (and the world of AI!) moves fast and standing still isn't an option. Every project comes directly through me, start to finish.

You can. Plenty of people do. But cheap design and DIY design share the same problem — they start with aesthetics and hope the result resonates. Sometimes it does. More often it creates something that looks fine but doesn't actually move you forward. The goal here isn't a pretty logo. It's a brand that finally does justice to what you've built — and that requires knowing what makes you different before touching a single pixel.

More than you'd think — and this is actually the point. People don't need to understand design to respond to it. Clean hierarchy, clear visual flow, considered use of space — these things reduce overwhelm and create trust instinctively. Your clients won't think “what a well-designed website.” They'll just feel like everything is easy, clear, and professional. And that feeling is what makes them stay, read, and reach out.

Yes — I grew up in Switzerland and speak Swiss German and German on a mother-tongue level. I also have good working proficiency in Hebrew and Yiddish, and some conversational French. If your project involves multiple languages, I'm well placed to help navigate that.

Depends on the scope, but most brand projects take 4–6 weeks and full website builds 6–8 weeks. We'll agree on a clear timeline before we start — and stick to it.

Less than you'd think. I handle the heavy lifting. You'll need to show up for the discovery session, give feedback at key stages, and trust the process. No overwhelm, no taking up your life.

Yes — two ways. For a streamlined, cost-effective option, I use AI-assisted copywriting, shaped and refined to sound like you. For a more premium finish, I bring in a professional copywriter. I'll recommend which makes sense for your project.

I've heard this before. The difference here is that I start with strategy, not aesthetics — so every decision has a reason behind it. You'll see the direction before anything is built, and nothing moves forward without your sign-off.

I don't offer standalone logos. Not because I can't — but because a logo without strategy is just a pretty mark and can be outsourced to Canva or ChatGPT. Everything I do is built around your edge, which takes more than a logo to communicate properly.

It doesn't usually happen — because I don't guess. The three-attribute brief and moodboard approval stage means you've already signed off on the direction before I build anything. With the full branding package you also get three different directions to choose from and two rounds of revisions — that should keep you covered.